Customer Apology Email

A short, sincere customer apology that acknowledges the failure, offers a concrete remedy, and avoids the corporate tics that make apologies feel like deflections.

Empathetic, specific apology emails that don't sound generic. Includes a make-good offer.

Prompt

Write a customer apology email.

<situation>
{{SITUATION}}
</situation>

<rules>
- Open by naming the specific problem (no "we apologize for any inconvenience")
- Take responsibility without legal hedging
- Offer a concrete make-good: {{REMEDY}}
- Sign off as: {{SIGNER}}
- Keep under 120 words
</rules>

Return the email only.

Variables

{{SITUATION}} — what went wrong
{{REMEDY}} — what you're offering
{{SIGNER}} — who signs the email

When to Use

Customer service responses
Post-incident outreach
Re-engagement after a service failure